how casino.guru works?

I always wanted to ask but felt like it was a taboo question.. I dont know why but here is my question. How casino.guru works really? Do casinos come to casino guru in order to be put in the online casinos section? Or does the team contact the casinos through the affiliate companies? And how does that work from guru's side?

And another question that comes on my mind is this. Does casino guru or any other similar site needs to have some kind of approval in order to create a complaints section? Really wondering how that works. 🙂

Hi, it's not a taboo question at all.

Casinos come to us quite regularly. They ask to be on the top of the list for certain markets. They simply want to buy the position and we say no.

We have a team of about 15-20 people who do the casino ratings and review the casinos few times per year. We have many different factors that we measure. If there's something negative about the casino (for example unfair terms and conditions etc.), we always know very precisely how many points will be deducted from the overall rating. Whenever the casinos comes and asks to be on the top of the list, we simply look at the reason why they're not there and why we deducted the points. Sometimes, they can simply get from 7.1 to 9.1 by remove one sentence from the Terms and Conditions so we advise them to do that. In that case, they can get to the top of the list without the need to pay us a single cent for the listing.

Regarding the affiliate systems - we have a team that is responsible for registering into different affiliate systems so whenever we see that some casino gets a decent traffic from our website, we register in their affiliate system.

Regarding the complaints - you don't need a permission from casinos, but players who complain on our website give us the permission to get information about them from the casino. The system is quite simple: Some casinos refuse to deal with the complaints at all, some cooperate. We can't force anyone into the cooperation with us, but whenever we get enough evidence from the player and the casino refuses to share their point of view, such a case can end up with decreasing the casino's rating on our website.

Sounds interesting Daniel. I always wanted to know so thanks for clarifying many things. Eventhough I read the story of casino guru, I never learned where was the place it all began and by who. Really wanted also to know...what about the badge that some casinos have? Fair casino..

I can tell you how it all started. We have 2 founders, they're both IT guys. They had nothing to do with gambling, but one day, they got a task from a gambling game provider - I believe it was Novomatic.

That's how they discovered the world of online casinos. They also realised that there are many casinos, some of them are honest to players, but others are bad. That's how they got the idea of creating a website making honest reviews based on precise data instead of giving the casinos ratings based on how you feel about them or how you like the website design.

Regarding the fair casino badge - I'll try to ask Matej to answer this question since this is his field of specialisation 🙂

Hi.

We have two badges: Fair Casino and Fair and Safe Casino.

Fair Casino badge: casinos need to have good terms and conditions and use our fair gambling codex recommendations: https://casino.guru/fair-gambling-codex-for-casinos.

Fair and Safe Casino badge: everything from Fair Casino badge + casino must enforce all rules by software, so players can't breach any rule even by accident.

(so far, we have 2 with this badge)

Thanks guys for the info! Really appreciate it! 😀😀